A few must know acronyms

  “MAU, DAU, ARPPU, ARPU” This is not baby talk, nor this is a coded message :-): “The number of unique users of a game for a given day (DAU – Daily Active Users) or a month (MAU-Monthly Active Users) needs to be considered by game developers. The higher the number the better of course. […]

Latin American Spanish localization – yes or no?

  Some countries in Latin America are considered nowadays emerging markets and the video game industry is wisely redefining its marketing strategy in order to reach a potential new audience of millions through localization. But how? Obviously, this huge area is very heterogeneous so can the European Spanish be used for all territories? Or, as […]