“MAU, DAU, ARPPU, ARPU”
This is not baby talk, nor this is a coded message :-):
“The number of unique users of a game for a given day (DAU – Daily Active Users) or a month (MAU-Monthly Active Users) needs to be considered by game developers. The higher the number the better of course.
But an even more important figure is the ARPU (Average Revenue per User) and specially the ARPPU (Average Revenue Per Paying User).
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